When a crisis occurs, having proper communication channels and management helps to minimise its potential impact, while ensuring the continuity of subsequent business operations.
Introduction to crisis communications
Your company or organisation needs to be aware of the key principles of crisis communications, and understand the role of the spokesperson, as well as effectively deal with social media.
Proactive and systematic management of issues and crisis
It is important to know the difference between issues management and crisis management.
Issues management is proactive in nature, and deals with the possibilities of issues that may arise, while crisis management is more reactive.
Importance of pre-crisis communication
You have to identify your crisis management team; create a set of emergency response, and the communication means & protocol. It is also essential to have training and simulation exercises to ensure that your workplace is familiar with the process, and ready when a crisis occurs.
Tips on starting a crisis management plan
We share tips on how businesses, especially those with limited resources, can create a comprehensive Crisis Management Plan (CMP).
Steps to consider when communicating in a crisis
These are the 8 steps one should consider in a crisis:
- Containment control situation
- Gather the information
- Crisis central command
- Communicate early & often
- The media & social media
- Communicate directly with affected constituencies
- Continue business operations
- Plan for recovery
What should a leader do during a crisis
When a crisis strikes, a business leader’s role will differ from usual leadership practices. Effective crisis leadership is important in preparing business leaders better in handling a crisis.
We share best practices on how to effectively lead in a crisis, which covers recommendations for what to do before, during and after the crisis, as well as the traits of an effective crisis leader.
Common questions on the considerations for social media management and statements to be given during a crisis.
Common questions on crisis spokesperson and crisis leader
Many businesses see the importance of having an effective spokesperson to convey information during a crisis. We address questions and share considerations on how to select and train an effective crisis spokesperson.
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Crisis communication seminar 2020
Crisis communication and leadership webinar 2022